DIG DEEPER INTO TEND: SMART FARM (INTERACTIVE)
Level: Beginner - Advanced
Presenters: Jean-Martin Fortier, Stephan Garaffo, and Robert Dubois Jr.
Bring your questions and concerns for the folks behind the Tend software platform. In this discussion group folks from Tend will be available to answer questions and demo features, so that you can confidently take the next steps of using Tend for your farm. Jean-Martin will be on hand to also answer questions about Tend.
AMS SPECIALTY CROP FRESH FRUIT AND VEGETABLE MARKET NEWS PORTAL
Presenter: Stanley Harris
Because of the perishable and seasonal nature of fresh fruits, vegetables and ornamental crops, prices and supplies fluctuate rapidly from day to day, and even from hour to hour. Thus, fast, timely, and impartial reporting of supply, price, and market conditions helps facilitate an efficient marketing system. This workshop will provide up-to-date information on how the Specialty Crop Market News reports can serve as a vital source of information to assist you in your pricing, marketing and distribution decisions. It will also provide a demonstration of the Market News Portal; a useful tool for producers and anyone interested in agricultural market information.
Presenters: Ed Fraser and Crystal Stewart
Supply Chain Management For Small and Mid-size Farms
Presenters: Silas Conroy and Ryn Adkins
What are supply chains and why are they important to small and mid-size farms? Whether you are a direct marketer or wholesale-focused farm, the fundamentals of supply chain management are critical to how you run your business. We’ll discuss the universal principles of SCM and the tools used to optimally plan, source, grow, and deliver your product. We’ll demonstrate the supply chain perspective on classic decisions for farmers: How do I choose what to grow, how much to grow, and when to plant it? What are my customers’ product specifications and how do I meet their requirements? What distribution channels (direct-to-consumer, direct-to-store, distributor, etc.) are optimal for my product? What are the implications of order deadlines, delivery days, and order minimums? We’ll also take time to address on-farm food safety and why it’s important for food supply chains.
HALF-DAY INTENSIVE: INTRO TO ORGANIC CERTIFICATION
Presenter: Jessica Terry
Join us for a discussion of certification requirements, timelines, highlights of application forms and records, and the USDA National Organic Program Regulations. Presented by Jessica Terry, Senior Certification Specialist for NOFA-NY Certified Organic, LLC, the largest certifier in New York State.
PERSONAL FINANCIAL MANAGEMENT
Presenter: Donna Hickling
What are your goals for your business? Join this workshop to learn how to set financial goals and how to achieve them using basic financial tools.
DOWN TO BRASS TACKS: HOW MUCH TIME AND MONEY DO YOU NEED TO MAKE YOUR FARM WORK?
Presenter: Andy Fellenz
You’ve built your farm plan and know what you will plant and when, who your customers will be, and the equipment you’ll need. Have you also calculated how many hours of work it will take or budgeted your cash flow needs for each month? Does your estimate of required work hours include the office work, driving the delivery truck, promoting the farm, selling, etc? This workshop will share a set of tools and methods that will enable you to simultaneously build cash flow and work flow budgets for your farm. Don’t burn out in August or go broke in September, plan your work, budget your cash, work your plan, celebrate success and start next season in a better place.
Farm marketing: selling your story
Presenter: Daniel Prial
When you really get down to it, how different are your farm eggs from your neighbors? Would your kale win in a blind taste test to an uneducated consumer? When marketing farm products, we don’t sell the product itself, but the story attached. We sell wholesome food, quality products, and local connection. Daniel Prial, Community Food and Outreach Specialist with the ATTRA Program of the National Center for Appropriate Technology will walk participants through an interactive workshop to develop their own farm stories and boost their marketing success.
Legal Advice for Farm businesses
Presenter: Jonathan Brown and Jack Hornickel
Legal issues are often a barrier to creating and growing successful and resilient farm businesses. Jonathan Brown, the director of Pace Law School’s Food and Beverage Law Clinic, and Jack Hornickel, business planning and legal specialist for GrowNYC, will introduce participants to some of the major legal issues that arise as challenges in the development of farm businesses. Topics covered will include business formation, risk management, land access, employment law, tax, and potentially more.